Creative & Architectural Services

POS Exterior Conceptual Study & Brand Identity


Space Renovation | Set Up Service

/ POS Exterior Conceptual
Study & Brand Identity

Renovation study of the exterior view of an existing pharmacy, through the conception & creative development of the corporate identity of the company based on the personality of the founder, as well as the delivery of the necessary designs for the formation of the external environment.

/ Objective /

  • Αttribution of founder’s character & personality
  • Differentiated exterior image against competition
  • Increased prestige & recognition
  • Creating a branded atmosphere associated with the overall communication of the pharmacy

/ Brand Identity

  • Brainstorming process with pharmacy founder & creative team
  • Conceptualizing & designing creative approaches
  • Set fonts, colors & ad text
  • Finalizing corporate identity
  • Design of basic communication materials & packaging
  • Delivery of files to print shop & terms of use

/ Usage & Adaptations

Corporate identity specifications can be used in the future for effective business branding, through appropriate adjustments to:

  • Pharmacy loyalty program
  • Ιnterior digital signage (concept store)
  • Product & corporate promotion actions
  • Private label products
  • Promotion of laboratory unit
  • Print communication
  • Online sales channel
  • Web, Social Media & Email communication

/ Exterior Conceptual Architecture

Exterior architecture combined with adaptation of the new corporate identity of the pharmacy.

  • Entrance/exit doors
  • Signage & Point Signs
  • Advertising & Information Points
  • Facade Decoration
  • Parking & Sidewalk
  • General & Decorative Lighting
  • Delivery of the final Pharmacy Exterior Renovation Study:
    • Construction services
    • Electrical points
    • Lighting & Inscription Specifications
    • Supply Chain
    • Contructors’ Design Guidelines & Descriptions

/ Result /

  • Personalized & branded image
  • Increase pharmacy’s reputation to the local community
  • Undivided corporate image with external communication channels
  • Contemporary commercial exterior atmosphere